Schema Wire
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<b>Beyond JobPosting: the Occupation and salary schema few recruiters use</b>

<b>Beyond JobPosting: the Occupation and salary schema few recruiters use</b>

Everyone marks up <code>JobPosting</code>. Almost nobody uses <code>Occupation</code> with <code>estimatedSalary</code> and <code>occupationLocation</code> — the type powering Google's salary-estimate and career-info panels that sit above individual listings. It's a category-level entity, not a single role.

The play — a careers or salary-guide page marked as <code>Occupation</code> with a <code>MonetaryAmountDistribution</code> (percentile 10/50/90) feeds the exact data Google shows in salary widgets. That's a SERP surface with almost no competition because most job sites only think at the posting level.

What it means for you — if you publish salary guides or career content, <code>Occupation</code> markup targets a panel that <code>JobPosting</code> can't reach. Different entity, different real estate.

Watch this: salary-data panels feed AI career answers directly — be the cited source.
Этот пост опубликован в Telegram-канале Schema Wire. Подписаться можно по ссылке: @SchemaWire.
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