<b>Q: My roster is full of dead affiliates. Should I deactivate them?</b>

<b>Q: My roster is full of dead affiliates. Should I deactivate them?</b>

Clean them out, but reactivate before you remove. A dormant partner once chose your program. That's a warmer lead than a cold stranger.

Run this sequence:

— Segment partners with zero clicks in 90+ days
— Send a targeted reactivation: a new top offer, a temporary rate bump, or fresh creative aimed at their original traffic type
— Give it two touches over a few weeks
— Deactivate only the truly silent, and keep their data so you can re-invite later

A bloated roster isn't just cosmetic. It distorts your active-rate metrics, slows your reporting, and hides which partners actually matter.

Caveat: don't deactivate a partner who drives one big sale a year (seasonal or event-driven traffic is real). Check lifetime value, not just last-90-days activity, before you pull anyone with a meaningful history.

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