<b>Does infinite scroll hurt my product discovery?</b>

<b>Does infinite scroll hurt my product discovery?</b>

'Q: My category pages use infinite scroll instead of pagination. Are products getting missed?'

<b>Short answer:</b> Often yes — Googlebot doesn't scroll, so anything past the first load can go undiscovered.

The longer version: infinite scroll loads more items as a user scrolls, but crawlers don't simulate that gesture. If the only way to reach product #200 is by scrolling, Google may never see it through that page.

The fix is paginate-behind-the-scroll: keep infinite scroll for users, but back it with real, crawlable paginated URLs (<code>?page=2</code>) that load the same items, linked with actual anchor tags. Frameworks like this give humans the smooth scroll and bots a clickable path.

Belt and suspenders: make sure every product is also reachable from your XML sitemap and from related-product / cross-sell modules, so discovery never depends on one navigation method.

Rule of thumb: if a crawler can't click to it, assume it won't find it. Always provide a link-based path to deep products.

Got a crawlability question? Drop it.