<b>SCOOP: The 'AI SDR' wave is quietly eating the bottom of the marketing-automation market.</b>

<b>SCOOP: The 'AI SDR' wave is quietly eating the bottom of the marketing-automation market.</b>
Tools promising autonomous prospecting and reply-handling are absorbing jobs that used to live inside lead-nurture sequences — first-touch, qualification, follow-up cadence.

The overlap with classic automation is bigger than vendors admit; both are deciding who gets messaged, when, and with what.

What we're hearing: legacy platforms are racing to bolt on agentic features rather than cede the entry point. Expect the line between 'automation' and 'AI rep' to blur fast.

Watch this.