<b>Quora traffic converts worse than search and that's a feature, not a bug.</b>

<b>Quora traffic converts worse than search and that's a feature, not a bug.</b>

Marketers kill Quora because the cold visitor bounces. Of course they do — they're top-of-funnel, mid-research, not ready to buy.

Measuring Quora on last-click conversion is like measuring a billboard on direct sales.

The real value is assisted conversions and branded search lift two weeks later. Tag it as an awareness channel, build a remarketing pool from it, and the math flips.

Wrong KPI, wrong verdict.

Agree?