<b>Stop using fixed ad sizes on mobile</b>
Responsive isn't optional. Saw a site running fixed 336x280 units on mobile — they overflowed narrow screens, got clipped, served at lower value or not at all.
Switched every in-content unit to responsive/fluid.
— no more clipped ads, full-width fill
— mobile RPM +15% just from ads actually rendering at their proper size
The ad can't pay if it doesn't fit. Test it on one page first.
AdSense Trenches
@AdSenseTrenches
<b>Stop using fixed ad sizes on mobile</b>
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