<b>Sidebar units are basically charity at this point</b>
Ok so the right-rail 300x250 — desktop only, and desktop's what, 30% of your traffic now? It gets ignored, drags down your overall viewability score, which lowers what advertisers bid across your WHOLE site.
Killed every sidebar unit. Moved that demand into in-content.
— site-wide viewability 76% → 88%
— RPM up everywhere, not just the changed pages
Dead weight hurts the good units. Steal it.
AdSense Trenches
@AdSenseTrenches
<b>Sidebar units are basically charity at this point</b>
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