<b>Your snippet can show a competitor's image</b>

<b>Your snippet can show a competitor's image</b>
Heard from two people staring at the same box: the featured snippet text comes from your page, but the thumbnail beside it is pulled from a different URL entirely — and that image steals attention back to a rival.

What's going on:
— Google sources the snippet image separately from the text, picking whatever's most relevant nearby.
— If your section lacks a strong, query-relevant image, it grabs one from another ranking page.

The move:
— Place a clean, descriptive, well-named image inside the snippet's source section with matching alt text.

Why it matters: you can own the words and still lose the eyeball. Reliability: observed, fixable. Watching this.