<b>The 'bad' page that was actually the finish line</b>

<b>The 'bad' page that was actually the finish line</b>

A documentation-heavy software site flagged its install guide as a problem: a scary 79% exit rate landed it on the 'fix these pages' list.

The clue came from reading the page in context, not in isolation. A behavior-flow report showed users arriving from the dashboard, completing the setup steps, then leaving to go use the product. The high exit wasn't failure; it was success looking like an exit.

They added a 'setup completed' event tied to the final code block being copied, so the page could be judged on the right outcome.

Measured task-completion on that page was 71%, and it quietly moved from the kill list to the keep list.

The lesson: exit rate without intent is a trap. Some pages are supposed to be where the journey ends well, define the win before you condemn the page.