<b>HEARD: Pardot still gets typed into RFPs years after Salesforce renamed it.</b>

<b>HEARD: Pardot still gets typed into RFPs years after Salesforce renamed it.</b>
It's been Marketing Cloud Account Engagement officially for a while now, but the market never updated its vocabulary — recruiters, agencies, and buyers still say Pardot.

The rename matters less than what shifted underneath: tighter coupling to the Salesforce platform and away from standalone identity.

What we're hearing: that coupling is the strategy — Account Engagement only makes sense if you've already committed to the broader Salesforce stack.

Watch this.