<b>Deep dive: why your review schema disappeared (it's not a bug)</b>

<b>Deep dive: why your review schema disappeared (it's not a bug)</b>

Verdict: 9/10 important, 2/10 understood.

The single most common review-schema failure has nothing to do with your plugin. It's the self-serving rule.

The rule:
— Google won't show review rich results when the review is about the entity that owns the page
— Review a third-party product? Eligible. Review your own service/product? Filtered

Who keeps tripping it:
— SaaS sites adding AggregateRating to their own homepage
— Brands marking up testimonials about themselves

Who's fine:
— Editorial review sites rating other companies' products

Gotcha nobody mentions: LocalBusiness and a few types have carve-outs, so people "prove" it works in one spot and assume it works everywhere. It doesn't generalize.

Fix path: if it's first-party, stop marking it up as Review, you're spending effort for a snippet you'll never get. Move that energy to genuinely third-party comparisons.

<b>Bottom line:</b> check WHO the review is about before you blame the tool.