<b>The rebate hiding in the take rate</b>

<b>The rebate hiding in the take rate</b>

Heard: some SSPs quote a modest published fee, then earn the spread through buy-side rebates the sell-side never sees. Your effective take looks fine on the seller dashboard; the demand-path study a buyer runs shows a fatter total tax.

— Published seller fee ≠ total path tax once buy-side rebates land
— Buyers cut paths on total tax, not your quoted rate

Impact: ask your SSP for the all-in path cost, not the sell-side fee — that's the number deciding your demand. (rumor)