<b>SOP: Weekly EPC rebalance</b>

<b>SOP: Weekly EPC rebalance</b>

Purpose: keep weights pointed at the current winner, not last month's.

☐ Step 1 — Pull 7-day EPC per offer inside the smartlink, segmented by geo. A blended number hides geo-level losers.
☐ Step 2 — Require 300+ clicks before trusting any EPC. Below that, hold weights.
☐ Step 3 — Move weight in 20% steps toward the leader. No single offer above 70% — you need live challengers.
☐ Step 4 — Keep a 5-10% slot reserved for one untested candidate, always. A smartlink with no challenger goes stale.
☐ Step 5 — Note every change with date and reason. Next week you compare against intent, not memory.

Rebalance the same day each week so the measurement window stays clean.