Program Desk
Program Desk
@ProgramDesk

<b>Q: What should affiliate onboarding cover in the first 30 days?</b>

<b>Q: What should affiliate onboarding cover in the first 30 days?</b>

Your goal in month one is a partner's first conversion, because partners who convert early stay, and ones who don't go dormant forever. Engineer toward that one event.

A tight onboarding sequence:

— Day 0: welcome with their links working, top 3 converting creatives, and the program terms in plain language
— Day 1-3: a short call or message offering your best-performing landing page and offer for their specific traffic type
— Day 7: check they've placed links; if not, ask what's blocking them
— Day 14: share a benchmark ('partners like you see X'), which sets expectation and nudges effort
— Day 30: review their first results together and recommend the next offer

Give new partners your converting assets, not a generic banner pack. The fastest path to their first sale is your existing proof.

Caveat: don't automate all of it. One human touch in the first week measurably lifts activation. Reserve your time for partners who've actually placed a link.

Got a question? Send it in.
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