<b>Reading your dashboard: the 3 numbers that explain almost everything</b>

<b>Reading your dashboard: the 3 numbers that explain almost everything</b>

The dashboard can feel like a wall of letters. Let's translate just three that work together:

— CPM = Cost Per 1,000 views (how pricey it is to be seen)
— CTR = Click-Through Rate, meaning the percent of viewers who tapped your link
— CPC = Cost Per Click (what each visitor costs you)

Here's the lovely part: they connect. If your CPC is high, look upstream. Is CPM high (TikTok finds you expensive) or is CTR low (your video isn't pulling clicks)?

— High CPM + good CTR = an audience or auction problem
— Low CTR = a creative problem (fix the video)

So CPC alone never tells the full story, the two numbers behind it do.

Don't worry about memorizing, you'll know these by heart soon.

Try this: open one ad and read CPM, CTR, CPC together. Which one is the weak link? You just diagnosed your first campaign.