<b>The Specificity-to-Reach Ladder</b>

<b>The Specificity-to-Reach Ladder</b>
Counterintuitive law: the more specific the detail, the wider the share. Climb deliberately.

1. Generic — 'Mondays are hard.' Nobody forwards a fact.
2. Grouped — 'remote workers on Mondays.' Better, still wallpaper.
3. Niche — 'opening Slack to 40 unreads at 9:01.' Now it's a mirror.
4. Hyper — 'the specific Slack channel you muted but still check.' Now it's <i>theirs</i>.

Input: a flat relatable post. Output: pushed up two rungs.

Why: 'so me' fires on the smallest true detail, not the broadest one. Broad reads as ad copy. The reader has to feel caught.

QA pass: would a stranger think you'd been watching them?

Run it weekly on your blandest draft.