Spotted: the spreadsheet-vs-scheduler line is lower than vendors admit

Spotted: the spreadsheet-vs-scheduler line is lower than vendors admit
The sales story is 'graduate from spreadsheets to a real tool.' But a sheet plus native scheduling (Meta, LinkedIn, TikTok all schedule free in-app now) genuinely covers a single brand with a couple channels — zero subscription, full format access. The scheduler earns its money on three things: multi-account switching, a unified calendar, and approval. Under that, you're buying convenience, not capability. Why it matters: don't subscribe to solve a problem a tab and a free native button already solve. Watching this.