<b>HEARD: ActiveCampaign's killer feature is also its biggest source of hidden tech debt.</b>

<b>HEARD: ActiveCampaign's killer feature is also its biggest source of hidden tech debt.</b>
The automation map lets non-technical marketers build sprawling branching journeys visually — which is exactly why so many accounts end up with 200 overlapping automations nobody dares delete.

Contacts get tagged, untagged, and re-entered in ways that contradict each other.

What we're hearing: the operators who stay sane run a quarterly automation audit, exporting the full map and killing anything with zero entries in 90 days.

Watch this.