Myth: Best-of-breed always beats the all-in-one suite

Myth: Best-of-breed always beats the all-in-one suite

Every stack thread repeats it: pick the best point tool for each job. The correction: integration tax and data-sync drift often make a decent suite outperform a heroic 14-tool mesh.

— Gartner's integration-cost framing: the hidden line item nobody budgets for.
— A practitioner thread tallying the real engineering hours spent keeping point tools in sync.
— A MarTech piece on consolidation cycles — why teams swing back to suites every downturn.
— A decision matrix scoring suite vs. mesh by team size and data maturity.

Skip if you have a platform team to own the glue. Essential if your marketing ops is two people and a Zapier account.

That's the stack for this week. Forward to a teammate.