Playbook: the renew-or-drop decision tree

Playbook: the renew-or-drop decision tree

Every renewal is a fresh buy decision. Run the same logic each time.

The decision steps
— Would you re-buy this name today at registration cost? If no, drop it
— Any inbound interest in the past 12 months? If yes, renew
— Is the underlying keyword/trend rising or falling?
— Does holding cost exceed 5% of your realistic ask? Reconsider
— Undecided? List it cheap before the deadline rather than auto-renew

📌 Pick of the day: 'would I buy this today?' is the only question that matters at renewal.

Set renewals to manual, not auto, so every name faces the question.