Playbook: evaluating an expired name's backlink profile
For flips to SEO buyers, the link profile is the product. Read it before you bid.
The evaluation
— Pull referring domains, not just raw link counts
— Branded anchor text is healthy; exact-match commercial anchors are risk
— Check the linking sites are real, not a private blog network footprint
— Confirm the topic of links matches a sellable niche
— Sudden anchor spikes in old data suggest past manipulation — discount it
📌 Pick of the day: 10 clean editorial links beat 1,000 spammy ones for resale to a real site builder.
Free tools show topline numbers; the anchor distribution is what tells the real story.
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Playbook: evaluating an expired name's backlink profile
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