<b>The intro sentence that poisons your snippet</b>
Spotted this pattern again this morning: pages losing the box because a throat-clearing sentence sits between the heading and the answer.
The killer:
— H2: 'How to do X' → next line: 'There are several ways to approach this.' → THEN the list.
— Google often lifts that filler sentence instead of your actual steps, producing a useless snippet that underperforms and eventually drops.
The fix we keep hearing:
— Delete the bridge sentence. Heading → answer, zero gap.
Why it matters: extraction grabs what's adjacent to the heading. One lazy transition line can hand the SERP a non-answer with your URL on it. Reliability: high. Watching this.
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<b>The intro sentence that poisons your snippet</b>
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