The Stack Leak
The Stack Leak
@TheStackLeak

Spotted: the "delete your worst posts" advice is backwards

Spotted: the "delete your worst posts" advice is backwards
Gurus keep telling you to prune low-engagement posts so your profile 'looks better to the algorithm.' There's no profile-quality score that reads your back catalog — the feed ranks each post on its own merits in real time. Deleting kills any slow-burn search and saved-collection traffic those posts quietly pull. Word is creators who mass-deleted on IG saw account-level reach dip, not climb. Archive if it's off-brand; otherwise leave it. The algorithm has the memory of a goldfish, and that's good for you.
Watching this.
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