Heard that… on-chain attribution is starting to beat click attribution
A data lead at a DeFi-adjacent program told us they're piloting wallet-address attribution because click-tracking simply breaks once a user leaves for a self-custody flow.
Click-based vs on-chain attribution —
— Click attribution (sub-IDs, postbacks): still the standard, works great for centralized exchange KYC-and-deposit funnels where the advertiser sees the whole flow.
— On-chain / wallet attribution: the only thing that survives a DeFi or self-custody offer, where there's no cookie, no login, just a wallet that interacts with a contract. Early, messy, but it's the future of crypto tracking.
Word is affiliates pushing DeFi offers should ask programs now whether they support wallet-level attribution — the ones that don't can't actually credit you. Watch this.
Chain Leaks
@thechainleaks
Heard that… on-chain attribution is starting to beat click attribution
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