Q: I finished a live shopping stream — what should I review afterward to do better next time?

Q: I finished a live shopping stream — what should I review afterward to do better next time?

A: Run a quick post-mortem with these numbers and notes:
— Peak concurrent viewers and when it hit — that timestamp tells you what content pulled people in.
— Conversion moments: which pinned product spiked sales? Note what you said right before.
— Drop-off point: where did viewers leave? Usually a slow stretch with no offer or demo.
— Unanswered questions in the comments — those are objections to address upfront next time.
— Total watch time vs sales, so you know if the issue was reach or the pitch.

Match your sales spikes to what you said in that exact minute — that's the script worth repeating.

Also worth knowing: save your highest-converting 60-second clip and repost it as standalone shoppable content; the moment that sold live often sells again on replay.

Got a question? Drop it in the comments.