Recover RPM lost to low consent rates

Recover RPM lost to low consent rates
In GDPR regions, non-consented traffic monetizes 50-80% lower — buyers can't target it. Lifting consent acceptance from 60% to 80% is pure RPM (n=55 EU-heavy sites).

— Step 1: Measure your actual consent-accept rate per CMP (consent platform), per geo.
— Step 2: Move the consent prompt above the fold, single clear accept.
— Step 3: Remove the dark-pattern friction that triggers reject-all.
— Step 4: Ensure the consent string passes to ALL bidders, not just Google.
— Step 5: Re-measure EU RPM at 14d.

So what: 60% → 80% consent lifts EU traffic RPM ▲ 20-30%.