Checklist: Wire UTM tracking into your link-in-bio page
Link-in-bio pages (Linktree-style hubs) usually report clicks but lose them in GA4 as 'direct'. Tag the whole chain.
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Step 1: Add UTMs to every outbound link ON the bio page, not just the link pointing to it.
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Step 2: Use source=instagram, medium=bio-link so bio traffic separates from in-post links.
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Step 3: Match the bio tool's own click count against GA4 sessions — a >30% gap usually means a redirect stripping referrers.
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Step 4: For revenue, append the campaign tag so a bio click can be traced to a sale.
✔ Bio traffic stops hiding in 'direct'
✔ Per-link attribution on the hub
✖ Some bio tools strip UTMs on redirect — test first
Best for: Instagram/TikTok accounts driving traffic through a bio hub.
Pick this if your bio link shows zero in GA4. Free to set up; works on Linktree, Beacons, or a self-hosted page.
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Checklist: Wire UTM tracking into your link-in-bio page
Этот пост опубликован в Telegram-канале Schedule Showdown. Подписаться можно по ссылке: @ScheduleShowdown.