Today: how in-page push saved a campaign on iPhones

Today: how in-page push saved a campaign on iPhones

Classic push needs the user to tap "Allow" first. In-page push is different — it's a notification-shaped box that appears right inside a webpage, no permission needed. Think of it like a sticky note on the page itself.

One advertiser was losing all his iPhone traffic, because Apple blocks many classic push subscriptions. That was 40% of his audience, gone.

His fix:
— He switched that campaign to in-page push.
— He kept the same offer and countries.

Suddenly those iPhone users could see his notifications again. His reachable audience grew by about 35%, and clicks followed.

Try this: ask your traffic source one question — "Do you offer in-page push?" Just learning the answer puts you ahead of most beginners. Proud of you for sticking with it.