Before you build a store on a website builder, run the five gates, or you'll replatform in a year.
Gate one: how many SKUs at scale, because builder stores choke past a few hundred variants. Gate two: do you need real inventory sync across channels, or is this one shopfront? Gate three: what are the transaction fees on top of payment processing, builders stack a cut. Gate four: can you export orders and customers in a clean format if you leave? Gate five: do you need subscriptions, bundles, or tax automation natively? If you're a 12-product brand, a builder store is great. If you're scaling, you're choosing your future migration pain today.
Fight me: is a builder store a trap, or fine for small catalogs?
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Before you build a store on a website builder, run the five gates, or you'll replatform in a year.
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