A page that used to rank is slowly fading — how do I diagnose why?
Q: One of my best posts has been declining for months. How do I find the cause?
A: Short answer: rule out the four usual suspects in order. Longer answer:
— Compare the last 90 days vs the prior 90 in Search Console. Is it position dropping, or impressions?
— Suspect 1 — competitors: re-search the term. Did fresher, deeper pages overtake you? Then your content's stale.
— Suspect 2 — intent shift: does the SERP now show a different format than yours?
— Suspect 3 — content decay: outdated stats, dead links, old screenshots erode trust signals.
— Suspect 4 — internal cannibalization: did a newer post start splitting the query?
Most slow fades are decay or a competitor. Refresh and re-link before assuming anything dramatic.
Anyone want me to go deeper on this? React 👍
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A page that used to rank is slowly fading — how do I diagnose why?
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