<b>Why 'broad' targeting often beats picking 20 interests</b>

<b>Why 'broad' targeting often beats picking 20 interests</b>

Beginners feel safer stacking interests: fitness, plus running, plus protein, plus gym wear. It feels precise. But on TikTok, this often backfires.

Here's why. TikTok's system learns from your creative (the video) and finds buyers on its own, faster than you can hand-pick them. Narrow targeting handcuffs that system and raises your costs because the audience pool shrinks.

A cleaner approach for most niches:

— Set age and country (the basics that truly matter)
— Leave interests broad or even empty
— Let a strong video do the targeting work

This is called 'broad targeting' and it leans on TikTok's strength instead of fighting it.

Don't worry, narrow targeting isn't wrong, it's just often unnecessary.

Try this: build one ad group with no interests added, run it beside your usual one, and compare cost per result. Let the data teach you.