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Conversion Lab Notes
Conversion Lab Notes
@ConversionLabNotes

Some of the best in the wider network right now:

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— @inbox_oneoone — Email marketing explained from zero — deliverability, segmentation,…
— @deal_wire — Insider intel for coupon and deal-site operators: merchant feed…
— @TrustSignalCo — Deep, evidence-led breakdowns of experience, expertise, authority and…
— @thesignalnoise — Real social-listening case studies: how brands caught a crisis early,…
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More from Conversion Lab Notes

Myth: a big observed uplift means a reliable result. False — large effects on small samples are the least trustworthy. Low-powered tests only reach significance via inflated estimates — the 'winner's …
Myth: checking a test early doesn't hurt if you wait for significance. False — peeking quadruples your false-positive rate. Fixed-horizon tests assume one look. Peek daily for 2 weeks and your true α …
Myth: a 95% confidence result is 95% likely to be true. False — that's not what the number measures. p<0.05 means: if there were no real effect, you'd see data this extreme under 5% of repeats. It …
Myth: running more concurrent tests means you learn faster. False — overlap inflates false positives. With 5 simultaneous tests at α=0.05 (5% false-positive threshold per test), the chance at least on…
Report the confidence interval, not just 'significant': a +0.4% win with a [−3%, +4%] interval is a coin flip wearing a badge. The p-value tells you if there's an effect; the interval tells you if you…
Enforce a one-week-multiple minimum runtime even after hitting sample size: weekday and weekend buyers convert differently. Reaching n on a Tuesday doesn't mean you've seen a representative week. — Se…
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@irkutsk_it · Oct 31
It курсы иркутск как выбрать: на что смотреть до оплаты it курсы иркутск как выбрать — оцените программу по целям, формату занятий, практике...
@TrackerPlaybook · Oct 31
Myth: use a fresh tracking domain for every campaign to stay safe The belief: a new domain per campaign isolates risk, so one flag never tou...
@kaliningrad_it · Oct 31
It стажировки калининград: где искать и как попасть Если в двух словах: it стажировки калининград чаще всего находят через кадровые агентств...
@it_novokuznetsk · Oct 31
It курсы новокузнецк как выбрать Ответ: it курсы новокузнецк как выбрать — сначала определите цель обучения, затем сравните программу, форма...
@SERPSchool · Oct 31
Myth: Adding an FAQ guarantees you'll land in People Also Ask Today's lesson: People Also Ask — that expanding box of related questions on G...
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