<b>Snippets get pulled from deep on the page, not the top</b>

<b>Snippets get pulled from deep on the page, not the top</b>
10:05 UTC — Heard from someone auditing lost boxes: Google frequently lifts the snippet from a subsection halfway down a long guide, not the intro — and people optimize only the intro.

What this means in practice:
— Any H2 mid-article can become the snippet source if it matches a related query better than your opening.
— So every section deserves a tight, liftable answer block, not just the top.

The move:
— Treat each H2 as its own snippet candidate. Definition-first under each.
— One long page can own multiple snippets across related queries this way.

Reliability: well observed in long-form. Watching this.