<b>Resellers are getting the first squeeze</b>

<b>Resellers are getting the first squeeze</b>

Word is a major managed platform is repricing its white-label reseller tier before it touches retail customers, betting agencies are too embedded to churn.

It's a smart, cynical move. Agencies have client sites locked into the platform, migration is painful, and switching means renegotiating with dozens of end clients. So the reseller margin gets thinned first, where the pushback is quietest.

A source tells us one platform is moving reseller plans to usage-based billing under a 'fairness' banner. Unconfirmed, but agency owners are already comparing notes in private channels.

Watch this: if you resell hosting, model your worst three clients on usage pricing now, before the email lands and you're negotiating blind.