People Also Ask yields 6.2 fresh sub-queries per seed term

People Also Ask yields 6.2 fresh sub-queries per seed term
The answer-box expander is an underused keyword source. We expanded People Also Ask, the related-questions accordion, across 500 seed queries two levels deep.

— Unique questions surfaced per seed: 6.2
— Share not in standard keyword tools: 41 percent
— Median volume of those hidden questions: 70/month
— Snippet-eligible share: 49 percent

These questions come from real query logs, so 4 in 10 never appear in volume databases at all. So what: mine People Also Ask for the long-tail your competitors cannot see in a tool, then structure each as a sub-heading with a 40-50 word answer to win the snippet.

Benchmark of the week: 41 percent of People Also Ask questions are missing from keyword tools.