Stop promising 'value.' It's the emptiest word in copy.

Stop promising 'value.' It's the emptiest word in copy.

'Tons of value,' 'value-packed,' 'high-value content' — every account claims it, so it means nothing. Value is shown, never announced. The second you label your own post valuable, the reader files you next to everyone else who lied. Name the exact thing they walk away with instead.

Agree? Quote-tweet your worst.