Link Equity Heat
Link Equity Heat
@LinkEquityHeat

You're wasting half your internal links on images with no anchor text. That's a silent equity drain.

Unpopular opinion: an image link passes equity but speaks through alt text — and you almost certainly left it as "thumbnail-2847.jpg" or blank.

So your card-grid blog feed, your logo-link, your featured-image links are all firing equity at targets with a mute or garbage anchor. The flow happens. The meaning doesn't.

Every image link needs descriptive alt that reads like the anchor you'd choose. Or pair it with a real text link to the same target placed first in source.

Who's audited alt text as anchor text? Almost nobody. Be the exception.
This post was published in the Telegram channel Link Equity Heat. Subscribe here: @LinkEquityHeat.
tech

Latest posts in “Tools and infrastructure”

All channels in this category →

start

Готовы запустить рекламу через сеть public.tg?

Новый оффер, продукт, GEO, кейс, событие или партнёрский запуск — соберём маршрут под задачу и отдадим медиаплан.

Telegram для медиаплана: @AFFtop_connect. Быстрый тест: $20 за канал, $1000 за пакет по сети.