<b>How to write a sentence a reporter can quote</b>

<b>How to write a sentence a reporter can quote</b>

The heart of any pitch is one sentence the reporter can lift straight into their article with quotation marks. This is called a "pull quote" — a short, self-contained line that makes sense on its own.

Think of it like a fortune-cookie message: complete, clear, and good even with no context around it.

Three rules for writing one:

1. Make it stand alone. It should mean something even if someone reads only that line.
2. Say one idea. Not three. One sharp point lands; a list gets cut.
3. Sound like a person. "Skip the fancy app and use a paper list" beats "utilize analog budgeting methodologies."

A good test: read it out loud. If it sounds like something a smart friend would actually say, it's ready.

Try this today: pick a topic you know and write one pull quote about it. Just one sentence. Read it aloud. Rewrite until it sounds human.