The Friday retro that fixes next week's outreach

The Friday retro that fixes next week's outreach

Everyone says: "Send more next week to improve results." Myth. More of an unexamined process is just a bigger version of the same mistake. Run a 15-minute retro instead:

— Pull every reply, positive and negative, and read them together.
— Find the one message that got the best reply and ask why — exactly.
— Find the worst-performing first line and cut it from every sequence.
— Pick ONE variable to change next week, not five.

Improvement isn't a bigger send, it's a smaller, sharper change you can actually attribute. Volume hides what a retro reveals.