Heard: sponsorships blow up delivery because no one documented the priority ladder.
— Diagram every priority tier currently in use, 1 through 16
— Reserve sponsorship priority for guaranteed-CPM deals only
— Keep house ads at the lowest priority as true backfill
— Check that AdX/Open Bidding competes at the price-priority tier
— Dry-run forecast the new sponsorship against existing bookings
Impact: a misplaced priority tier can starve your programmatic backfill overnight. sourced
Ad Ops Wire
@AdOpsWire
Playbook: map your GAM line item priorities before a sponsorship lands
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