<b>Spotted: platforms quietly shipping the features that kill third-party tools</b>

<b>Spotted: platforms quietly shipping the features that kill third-party tools</b>
The pattern repeats every cycle — a native scheduler, native analytics, native CRM-lite shows up free inside the app, and a paid tool's core feature becomes a commodity overnight. Instagram and LinkedIn both ship more in-app planning now than they did. What survives: tools doing cross-platform work no single app will ever build, because no platform wants to make leaving easy. If your vendor's pitch is "schedule to one network better," that's the feature most likely to get eaten. Bet on the connectors, not the conveniences. Watching this.