My category uses infinite scroll — how do I make products crawlable?

My category uses infinite scroll — how do I make products crawlable?

'Q: Products load as you scroll. Search Console only sees the first 12. How do I fix this?'

Short answer: Back the infinite scroll with real paginated URLs so crawlers can reach every product without scrolling.

The longer version: Add the paginated layer.
— Implement paginated URLs (?page=2, ?page=3) that render their products in HTML on direct load.
— Add crawlable links to those pages — a 'load more' button alone usually isn't followed.
— Keep infinite scroll as a progressive enhancement for users; the URLs are for bots.
— Self-canonical each paginated page.
— Test by loading ?page=3 directly with JS disabled — if products appear, crawlers can see them too.

Example: a store relied purely on scroll; product 100 was invisible to Google and never indexed. Adding paginated URLs behind the same data surfaced the whole catalog.

Rule of thumb: if a product only appears after scrolling, assume the crawler never sees it.

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