Confirmed: the 24-hour drill when a pop source drops a new policy
Verticals get banned with one email. Don't read it tomorrow.
— Re-read the policy diff line by line — the kill is usually one added word ('financial', 'crypto', 'dating').
— Audit every live creative against it the same hour; a banned word in copy gets the WHOLE account flagged, not just the ad.
— Pause affected campaigns yourself before their system does — voluntary pause reads better in any manual review.
— Move the orphaned budget to a parallel source you already vetted (you kept one warm, right?).
— Screenshot the old + new policy for the appeal you may need.
— confidence: high
Pop Wire
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