The mobile-purist take leaves money on the table.
— Confirmed: desktop pop volume shrank, but the buyers who fled left behind cheaper inventory and softer competition on the placements that remain.
— Our read: for certain offer types desktop dwell and intent still outperform — and you're often the only serious bidder.
'Everyone went mobile' is exactly why the desktop margin opened up. Contrarian buys hide where the herd left.
— confidence: medium
Pop Wire
@pop_wire