<b>Heard: long single posts are eating threads' lunch</b>

<b>Heard: long single posts are eating threads' lunch</b>

<i>Rumored</i> — since longer character limits rolled out for paid accounts, the ranker treats one long, dwell-heavy post more favorably than a multi-tweet thread, where each subsequent tweet leaks reach.

Threads still work for storytelling, but the second tweet onward gets a fraction of the first's impressions.

Who should care: educators and case-study posters who default to threads.

What it means for your reach:
— Test the same content as one long post vs a thread; watch the impression cliff on tweet 2
— If you thread, front-load the payoff in tweet 1 so it stands alone
— Reserve threads for narratives that genuinely need sequencing