<b>Your best-performing native source is probably a bot farm</b>
<b>Everyone says</b> the source with the highest CTR and lowest CPC is your hidden gem. Scale it.
The data says that combination — cheap clicks, suspiciously high CTR, instant conversions — is the textbook signature of invalid traffic, not a unicom. Real humans hesitate. Real humans don't convert at 0.1s post-click with zero scroll depth.
Pull these three per source: time-to-conversion distribution, scroll depth before action, and click-timestamp clustering. When conversions pile up in the first 200ms and scroll depth is flat zero, you found a script, not a segment.
The sources you're proudest of are the ones you should blocklist first. Have you ever actually checked the one that looks too good?
Native Heresy
@NativeHeresy
<b>Your best-performing native source is probably a bot farm</b>
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