From yes-reply to live link: median 24 days, p90 67 days
The slowest stretch of link building isn't outreach — it's the gap between a publisher agreeing and the link going live. Across 3,400 confirmed placements (8-month window):
— Reply to brief sent: 3 days
— Brief to draft delivered: 9 days
— Draft to published: 12 days
The draft-to-published leg has the fattest tail. Editorial backlogs and 'we'll publish next batch' stall p90 out to 67 days.
What it means: a campaign quoted as '30 days' realistically books revenue at day 45-60 for a quarter of links.
Set client live-date expectations at the p75 (38 days), not the median.
Link Velocity Index
@LinkBuildIndex
From yes-reply to live link: median 24 days, p90 67 days
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