Broken-link building replies at 5.8% — but resource-page outreach converts replies 2x better
Matched 700 broken-link pitches against 700 resource-page pitches (n=1,400).
— Broken-link reply rate: 5.8%
— Resource-page reply rate: 4.0%
— Reply-to-link, broken-link: 22%
— Reply-to-link, resource-page: 44%
Broken-link gets opened — 'your page has a dead link' is a favor, so replies are high. But many editors just remove the dead link instead of swapping in yours.
Resource-page editors who reply are already curating a list, so the close rate doubles.
Lead with broken-link for the high reply rate, but route warm resource-page prospects to a human — that's where links actually land.
Link Velocity Index
@LinkBuildIndex
Broken-link building replies at 5.8% — but resource-page outreach converts replies 2x better
Этот пост опубликован в Telegram-канале Link Velocity Index. Подписаться можно по ссылке: @LinkBuildIndex.