<b>The boring H2 trick that keeps winning boxes</b>
08:20 UTC — Reportedly still the highest-ROI snippet move and still ignored: make your heading the literal question.
The play:
— Query is 'how long does X take' → H2 reads 'How long does X take?' verbatim, not a clever variant.
— Answer sits in the very next element, self-contained.
Why it matters: passage extraction anchors on heading-to-query proximity. Cute headings ('The truth about X timing') confuse the match and hand the box to a plainer competitor. The SERP rewards the page that mirrors the searcher's exact phrasing back at it.
Reliability: extremely high, almost dull. Which is why people skip it. Watching this.
Position Zero Wire
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<b>The boring H2 trick that keeps winning boxes</b>
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