Competitor Redirect-Decay Audit

Competitor Redirect-Decay Audit
Competitors quietly 301-redirect old pages. Those redirects rot into soft 404s. That's your window.

1. Export a competitor's top pages by referring domains.
2. Crawl each with a status-code checker, flagging 301s.
3. Follow each 301 to its destination; flag where the target is irrelevant to the anchor text.
4. Those mismatched redirects = effectively dead links worth reclaiming.
5. Queue the original referring pages for outreach.
6. Automation fits at step 2: Screaming Frog list mode with redirect-chain reporting.

Definition of done: every redirect chain is mapped and anchor-mismatch redirects are tagged as outreach targets.